The Global Entrepreneurship Monitor (GEM) 2011 reported that Thailand showed a high Early-Stage Entrepreneurial Activity (TEA) rate, and an even higher established business rate, while China and many Latin American economies (Peru, Panama, Trinidad and Tobago, and Chile) exhibited the greatest discrepancies between a high TEA rate and low relative business ownership.   Among the efficiency-driven economies, Thailand and Brazil have high women participation rates. The rate of the Thai female early-stage entrepreneurship is comparable to that of their male equivalents, which represents every phase of economic development.  Nevertheless, Thailand, the Republic of Korea and Japan, as well as the United Arab Emirates, also report high fear of failure levels  (Kelley et al., 2011).

Therefore, diverse researches related to internationalization, entrepreneurship, and creativity have become one of the vital missions of Bangkok University (BU).  As a result, BU along with its School of Business Administration (BuBus) have been constantly supportive of business and academic works in order to move discoveries from research to practice.

Bangkok University's leading the School of Business Administration in affiliation with Bangkok Bank have been honored to host STEP 2012 summit which will be held from 22 – 24 November 2012 in Bangkok, Thailand.  This conference will be the greatest opportunity for academics and leading business families to come into partnership by exploring the Successful Transgenerational Entrepreneurship Practices in Thai environment for a global applied research initiative.  After attending the academic sessions on 22-23 November, we invite all participants to explore the magnificent Bangkok surroundings and its vibrant activities on 24 November, which will leave participants with memorable experiences and inspiration for future visits.


1. To serve as private forums for research applicable to entrepreneurship fields.

2. To promote the exchange of knowledge and academic experiences among member scholars who are academics and leading business families in order to generate more beneficial results and to benchmark with families worldwide.

3. To accumulate academic/research solutions for how families build their entrepreneurial legacies through growth, and to initiate networks for research development among members.